The new modern athlete is an entrepreneur, celebrity, professional who is proficient/ mastery in their field and embraces healthy eating habits, fitness and wellness so they can perform at the top of their game. High performing professionals. Hyper entrepreneurs. Moves Culture. New class of athletes Athlete Traditional: A person who is proficient in sports and other forms of physical exercise.. The Modern Athlete is a reboot of the traditional context of an athlete. The Modern Athlete is a person that is a high-performing professional with demonstrated proficiency and mastery in their field and blurs the lines between lifestyle, fitness, faith and influence to move culture in meaningful ways. This class of athlete includes but is not limited to: Entrepreneurs, celebrities, and pop culture influencers.
Hajj Flemings - Founder of Modern Athlete
In 2011, Hajj Flemings was one of eight entrepreneurs selected for the CNN’s Black in America 4: The New Promised Land: Silicon Valley documentary with Soledad O’Brien. During the filming of the documentary, he came to understand the real meaning of the term ‘meritocracy’ and recognized that lack of access in the technology space was creating a permanent underclass in communities of color. That experience literally changed the course of his life. Hajj is founder of Brand Camp University, an educational platform that is preparing people for the future of work. In 2017 he launched Rebrand Cities a global civic design partnership with WordPress.com to eradicate the digital divide. He has worked with clients including Nike, Walt Disney, AT&T, WordPress.com, Pitney Bowes, Pfizer, the Detroit Pistons and the Detroit Lions.